If only there were an Oscars category to represent the communication efforts of social change. This video might win hands-down this year. Not only is it simple and engaging but the audience will not forget The Girl Effect‘s logo. The high impact of this video is the culmination of extraordinary design, fantastic editing, a beautiful score and a well-crafted screenplay. And all underscore the impact of the project’s identity. I guarantee you will remember it. Now, as with all things amazing, there are tons of others who have deconstructed the bejeezus out of it. Two of my favorites were Made to Stick’s and Nathaniel Whittemore’s, though I love that google.org’s blog picked it up too. I look forward to more amazing work by ad agencies “for benefit”.
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