Tag Archives: facebook

drinking for good

snuggiepubcrawl-chicago2

It’s small. It’s grassroots, but this is how you build good-will AND a brand name.  Think Red Bull.

The Snuggie Pub Crawl Team is promoting the AC-Orphanage in Arusha, Tanzania on FaceBook but one wonders if there might be an opportunity to increase their fund-raising impact if FB and Global Giving (an online giving portal) were synced up.

Regardless, this is an awesome idea….and even though its not THAT cold here in Northern California, dressing up in anything has all the markings of an event made for SF.   Snuggie Bay-to-Breakers team, anyone?  Oh, and you can email the Snuggie team at the email above to request an event in your own city.

Hat tip to David at Marketing + Good for this one.

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25 things…an innovation tool

25-thingsHow many articles have you read about “leveraging social media”  yet how much real implementation have you seen?  Researchers, companies pay attention.  Memes provide very specific opportunities to participate in social media phenomena.   And The 25 Random Things about [insert your product or service here] sweeping FaceBook – among others – is a no brainer to both implement and learn from.

People love to talk about themselves.  They also love to talk about the things they love (and hate for that matter).   Using FB or Ning or any other social network to initiate research on your product using this format has tremendous potential because it: 1) requires a long list…this means patterns will emerge; 2) it also means that people will be forced to think beyond the top well-published “issues”, they’ll be forced to think about the emotions and situations which cause them to love or hate – this leads to real usable insightful information;   and 3) besides yet another reason to publish a personal opinion, who doesn’t love participating in the trendiest thing out there?

Now, 25 Random Things about Me…….