It’s small. It’s grassroots, but this is how you build good-will AND a brand name. Think Red Bull.
The Snuggie Pub Crawl Team is promoting the AC-Orphanage in Arusha, Tanzania on FaceBook but one wonders if there might be an opportunity to increase their fund-raising impact if FB and Global Giving (an online giving portal) were synced up.
Regardless, this is an awesome idea….and even though its not THAT cold here in Northern California, dressing up in anything has all the markings of an event made for SF. Snuggie Bay-to-Breakers team, anyone? Oh, and you can email the Snuggie team at the email above to request an event in your own city.
Hat tip to David at Marketing + Good for this one.