Innovation is born of necessity. And strangely the carbon cap and trade system just might fit into that category. History has proven that we need crisis to catalyze change. And then it requires everyone, and I mean everyone, to understand and participate in the solution. So while the cap and trade system is targeted at businesses, consumers will play a huge reinforcement role. Enter ideas like the Carbon Quotient Project. The CQ is an extension of similar concepts launched in Thailand and Japan that essentially strive to create a standard unit for product labels. Much like the nutritional fact labels that adhere to all packaged food products, the CQ could give us GHG’s emitted, reduced or otherwise advise on a stand unit of measure for the carbon footprint of each product. We, the consumer, then have the ability to offset our bag of potato chips or bottle of beer by riding our bike to work or simply not purchasing. There are actually a million different behaviors that this could launch but the bottom line is that we would start to become educated relative to a standard unit (so the theory goes), hold businesses accountable and gradually start to bring about global responsibility and accountability for how businesses are impacting the deteriorating environment around us. It has been said before but change is incremental.
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