The reason I’m even in this business is to use all the fascinating principals of sociology, psychology, political science and economic market influences to help people figure out how to get what they need. In the evil world of marketing, that seems equivalent to greed on behalf of the corporate behemoths. Do you really need a new pair of jeans? (well, I do but that’s besides the point) What I have long believed in however, is that these same corporate behemoths – also considered powerhouse brands – could use their trusted relationships with their customers to hold sway and influence by creating a broader awareness for the world around them. Due to both the fortunate (lotsa revenue) and unfortunate outcomes (the many global crisis including loss of lotsa revenue) created by the 90’s and millenium boom, a few individuals and brands have emerged to start leading this charge. This blog will highlight their game changing efforts and their role as salesmen for the benefits of a better world.
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