100 Change-Makers

change-listI came across a blog recently that I hope to see replicated one day by Fast Company, Good, or another change-inspiring publication.  Instead of the Fortune 500, Forbes 100 or even BusinessWeek’s 100 Best Global Brands (thank you Interbrand), Duke Stump of The Northstar Manifesto has created The Real 100.  This list is created of companies and individuals “defined by their ability to spark a revolution of new thought and possibility.”  This list is truly a personal one (I love the fact that Eddy Vedder is on it!), but it covers rich territory.   From B Corporation, to Better Place to Van Jones to Paul Hawken – it addresses thinkers and companies committed to implementing real structural change.

To the next publishers of this list, I would submit that Duke’s list (self-admittedly) leaves out some major players who I hope to see added to the glorified, branded, newly-titled 100 Change-Makers list:

1) The Bill & Melinda Gates Foundation.  With a $U.S. 35.1 billion dollar endowment, the scale of this foundation’s giving and thinking is fueling major reform in global health, education, poverty reduction and access to technology to spark a revolution in philanthrocapitalism.

2) The Global Fund to Fight AIDS, Malaria and Tuberculosis. Conceived as a public-private partnership financing programs to end these three diseases, it has committed $U.S. 11.4 billion to 550 programs in 136 countries.   As a financier, its role cannot be underestimated in bringing government, science, companies, the health community and its partner organizations together in a collaborative effort to effect the end of these diseases as we know them.

3) Global Giving.  Much has been credited to the for-profit micro-finance efforts of Kiva.  It definitely belongs on the Change-Makers list.  But so does Global Giving.  With a division set up to advise companies on their employee giving, GG is set up to strategically integrate a turn-key giving portal aligned with a well-suited non-profit endeavor that speaks to companies’ cultural ethics and values.  The much bally-hoo’d Wal*Mart PSP set the stage for this endeavor but Global Giving is the mechanism  to mass deliver increased CSR at the employee level.

4) (RED).  Many will disagree with me here.  (RED) has suffered and struggled.  But (RED) was the first brand to attempt to merge the world of consumerism and social responsibility.  It has suffered the way many pioneering concepts do.   But, it was the first model of its kind and it deserves credit for the revenue its generated on behalf of AIDS (US$ 120 million so far).  (RED) has hit some bumps in the road but I’m looking forward to its next steps.

3 responses to “100 Change-Makers

  1. Thanks for the plug as well as the recommendations for THE REAL 100!

    Truth be told, it’s not literally 100 individuals/brands making a difference, but rather thousands. The intent is to create awareness around these brilliant minds doing amazing things in a way that we can trumpet a new breed of brand.

    In simple terms, it’s about creating this raging bonfire of folks that continues to grow and inspiring a whole new generation of thought. That said I am always open and appreciative of folks ‘bringing wood (i.e. recommendations) to the bonfire.’

    I’ll certainly add some of your suggestions to the list (I recently attended TED and have a whole new level of respect for Bill Gates and what he is doing).

    Oh yeah…one last thing. The common thread within THE REAL 100 – they all try to hold humanity in their every deliberation.



  2. Love the post! How did you find out about the REAL 100??

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s