lessons for brands of change

Marketers have been watching the emergence of the Obama brand since nearly its inception. At that time, I don’t think anyone even dreamed of the impact this carefully crafted icon would create.  Quite literally, this brand power got us to this, our 44th President-elect.

While not every brand driving messages of social change will have the benefit of rising to such fame in two years compliments of $65 million in funding and daily prime news coverage, Obama’s campaign does clearly exemplify the fundamentals of building a strong brand.

1. Be different – stand out, stand for what you believe in.

2. Be authentic – never waiver from your purpose.

3. Be optimistic – people want to love something that makes them feel good.

4. Be consistent – and do it with passion.

5. Be individualistic – speak to your consumers 1:1.  Every relationship matters.

For more on Obama’s Lessons for Marketing from Henry Lambert on PSFK.com.

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