Marketers have been watching the emergence of the Obama brand since nearly its inception. At that time, I don’t think anyone even dreamed of the impact this carefully crafted icon would create. Quite literally, this brand power got us to this, our 44th President-elect.
While not every brand driving messages of social change will have the benefit of rising to such fame in two years compliments of $65 million in funding and daily prime news coverage, Obama’s campaign does clearly exemplify the fundamentals of building a strong brand.
1. Be different – stand out, stand for what you believe in.
2. Be authentic – never waiver from your purpose.
3. Be optimistic – people want to love something that makes them feel good.
4. Be consistent – and do it with passion.
5. Be individualistic – speak to your consumers 1:1. Every relationship matters.
For more on Obama’s Lessons for Marketing from Henry Lambert on PSFK.com.